An effective marketing program touches on every aspect of daily business activities. And for
a marketing plan to work, it requires that each person understands where the company is going
and is committed to working toward reaching that common goal.
There is no aspect of the business that does not benefit from this holistic approach to marketing a
company or an individual.
Successful marketing focuses on building the bottom line and leading the competition.
Therefore, everything you do counts.
Very few businesses are immune to competition, the speed of change, economic shifts and the
fad-focused, fickle consumer. That’s why Accurate Consulting & Marketing approaches marketing
from the inside → out.
External Marketing is how the company is perceived by your customers, vendors, business
associates, the community, region and state.
Internal Marketing is everything that takes place daily inside the company. Everything
from clean windows, telephone etiquette, hiring procedures, training, processes, products
and the philosophy of how work is done and the way customers are served.
When internal marketing is running on all cylinders, there is no limit to the success of a
well planned external marketing plan, because each associate in the company has contributed
to and fully supports the strategy they have had a part in developing.
This level of marketing is not only dynamic, energizing and rewarding- it rockets straight to
the bottom line and generates profits.
External Marketing
Marketing Strategies
Developing marketing strategies for diverse urban markets
Generating sales and marketing plans for rebalancing markets
Corporate Collateral
Creating corporate logos, business sets and related collateral
Corporate signage, internal and external, that aligns with company image
Communication Networks
Establishing communication networks with editors and publishers
Identifying association and community partners
Events
Planning promotional and corporate events
Trade show opportunities to introduce and promote products and services
Photography
Staging photography for product, services and corporate promotion
Web Sites
Designing inviting and effective websites that align with corporate branding
Developing customer centered web site services
Branding
Coordinating all aspects of marketing to actively build and enhance the corporate brand
Internal Marketing
Facility Enhancements
Programs and policies that promote inviting business environments
Customer Relations
Initiating customer care programs
Customer focused communications: speaking, writing and listening
Telephone and email etiquette
Creating company tours
Developing customer access to product and services on line
Associate Development
Human Resources new hire policy and collateral
Business and business casual dress guidelines
Team building
Establishing a company university
Sales Training
Sales training 101
Customer focused sales
Motivational sales encounters
Company Improvement
Establishing work standards
Formulating and implementing the company’s unique philosophy of work
Initiating quality control teams and earning industry quality awards
Organizational behavior and process improvement
Developing corporate and departmental mission statements
Compiling and imparting the company history
